Harnessing User-Generated Content Lands Social Media Win for WestJet

Harnessing User-Generated Content Lands Social Media Win for WestJet

Online traffic to WestJet Christmas Miracle landing page jumped 300% by using Canadian social media platform Hashtagio


TORONTO, March 10, 2016WestJet’s 2015 Christmas Miracle campaign snagged one more unexpected miracle: unprecedented traffic to their website courtesy of social media aggregation platform Hashtagio.

Hashtagio, a Canadian-based social media aggregation platform, released the staggering results of the 2015 campaign in a case study, to help educate travel marketers on best practices in user-generated content marketing.

WestJet aggregated and categorized “mini miracles” pulling in content from Twitter, Facebook, Instagram and YouTube, tagged with the Hashtag #WestJetChristmas to create a “mini miracles social hub” on their blog. This encouraged user engagement with the brand directly on their website, instead of relying on the social networks alone to showcase the campaign.

Over the course of the campaign, the integrated social hub of content boosted the following activity on WestJet’s campaign landing page, compared with past Christmas Miracle campaigns:

  • 182% increase in website visitors compared to last year
  • 63% increase in time spent on the site compared to last year
  • Over 6 times as many page views per visit over the previous last year
  • 300% increase in traffic to the WestJet Christmas campaign landing page




“In the travel industry, attracting visitors to the brand website is critical,” says Alicia Whalen, Co-founder of Hashtagio and travel industry expert. “There are too many choices for consumers in booking travel online, making it hard for travel marketers to build the kind of relationships with their customers that ultimately lead to transactions.”


The WestJet case study provides an evidence-based case for leveraging user-generated content on the brand website to increase customer engagement and SEO visibility, and to provide direct links that guide visitors along the path to conversion.

This latest case study is one of a growing number of success stories Hashtagio has published on integrating user-generated content at the point of conversion. To see Hashtagio in action, click here.


About Hashtagio

Hashtagio is a platform for social media aggregation that converts social into sales, and drives referral traffic to conversion points such as affiliates, partners and advertisers.

Once content is imported into the social hubs, brands can organize and categorize social stories by location, experience, or product type. On the backend, there is a user-friendly interface that shows all available social content pulled from each channel based on the brand’s keywords, hashtags and verified social media accounts.

Hashtagio can be integrated with most website platforms, plugs into Google Analytics to measure ROI, and offers advanced social analytics and sentiment analysis.


The Making of WestJetChristmas Miracle Campaign 2015

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