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It wasn’t too long ago that wonderlust and the social power of sharing destination photos arrived on the digital scene and we’ve been addicted ever since. In 2015, by the time that National Geographic leveraged this theme with its successful hashtag campaign, travel bloggers and destination marketing influencers numbered in the hundreds of thousands, giving […]
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Social Media Influencer’s, or those who are actively liking and sharing content on social media channels, open up a new world of opportunity for brands to connect with consumers more directly, more organically, and at scale. By nurturing your own influencer army, and not just focusing on those being followed by thousands, you will create […]
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