Social Media Aggregation - The Blog

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Social Stories Drive Engagement and Transaction in Marketing Travel

As this recent Skift Article discusses, media brands and publishers are in the unique position to inspire travel decisions as traditional digital ads produce low conversion rates in comparison to the authentic stories, and “word of mouth” that has come as a result of the social sharing economy.

Understandably, media and social media channels will always play an important role in marketing tourism, but shouldn’t it be the travel brands themselves that place relevant, inspiring, personalized, real-time social stories at the point of sale?

The convergence of media platforms and screens, and the sharing economy has without a doubt altered the way consumers are researching and buying travel today.

How are marketers adjusting their website and content strategy to accommodate this?  The next big thing in marketing travel will have brands fully leveraging powerful social stories both the points of inspiration, and the point of transaction.


It is time for brands to re-claim the customer by delivering content that is what users expect:

Personalized: User generated stories personalized to desired user experience.

Real-time: Real examples of travellers who are sharing their experiences, alongside information about how to plan and book that experience.

Relevant: Website content that is current, with real-time social stories integrated and driving users to the point of transaction.


1.8 billion photos, 3.6 billion pieces of Facebook content, and 300 million Tweets posted daily  – all happening on social platforms not owned by the brand.


Smart marketers will leverage new technology, and social stories to take back the role of being the guide to the destination, product, service, instead of relying on intermediaries, media and other publishers to tell their stories.

Most brands need only to look at their Instagram followers to find true inspirational stories from brand ambassadors who are excited to tell them.


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Social Aggregation Platforms like ours www.hashtagio.com, (other solutions include; Stackla, TintUp and CrowdRiff) are the future for travel brands looking to fully harness the power of the social sharing economy.

Connect with us here to learn more about Hashtagio, and follow case studies of our users who are seeing returned website engagement, increased time-on-websites, and transactions – simply by leveraging their engaged fans to tell their stories.


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ABOUT HASHTAGIO: Hashtagio is a Searchable, Shoppable and Interactive Social Media Aggregation and Amplification Platform.  Connect with us at www.hashtagio.com, on Twitter and here on LinkedIn.


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Catch-a-trend powered by Hashtagio

HASHTAGIO Social Media Aggregator Powers CATCH-a-TREND.COM


Toronto, On, April 14, 2015 — Munich based visual agency Blaublut Edition has announced the launch of CATCH-a-TREND.com, the first shoppable, socially connected website to showcase trendy street-style looks from around the world, using customer generated content and brand social media content, as well as traditional fashion photography– all in one place.

Powered by Toronto based Hashtagio.com, a social media aggregator, CATCH-a-TREND.com features luxury clothes, shoes, bags and accessories as styled and worn by trendsetters, and now allows users to shop the look instantly by gathering visual social media content, along with other brand marketing and editorial content around one central brand hub.

“The collaboration with Hashtagio was from start to finish a success. The Hashtagio development team contributed valuable ideas tied to our vision, and made launch of the aggregated social media platform seamless. The back-end control panel is intuitive, easy to use, and functions perfectly, and our social communities love to be part of telling the brand story.”

                                                                                        Gudrun Wronski | Managing Director, BLAUBLUT EDITION

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Illustrating fashion trends though photography, advertising and posts that originate from social media channels such as Instagram, Facebook, Twitter, Google+ and even YouTube, Hashtagio powered CATCH-a-TREND.com encourages more user engagement with the brand, a longer time-on-site, and a faster path-to-purchase for customers.

It also allows the brand to personalize the shopping experience, and to better understand the consumer path to purchase as content can be tagged and searched by keyword or hashtag, and conversions to sales can be tracked via Google Analytics.

In addition to the shoppable street style imagery, audiences are invited to what becomes an aggregated collection of social network posts collected via Instagram, Twitter and more, by the street style photographers themselves, as well as a selected group of fashion-influencers and magazines, or everyday people who are brand champions themselves and are sharing looks via Instagram and other social sites.

Followers are given a “front-row ticket” to the world of high fashion, and can discover and shop some of the latest and trendiest looks as worn by the influential show-goers of fashion in almost real-time via the CATCH-a-TREND website and it’s partner online stores which include; net-a-porter.com, farfetch.com and louisaviaroma.com

Managed by CATCH-a-TREND editors, the social media hub is a central gathering place for visual content of what is trending in fashion, as well as editorial commentary, brand advertising posts, and native fan submitted social posts all in one place.




Hashtagio is a Searchable, Shoppable and Interactive Social Media Aggregation Hub.  A Platform for Social Media Aggregation that converts Social into sales, and drives referral traffic to conversion points such as affiliates, partners and advertisers. www.hashtagio.com powers socially integrated websites including www.catch-a-trend.com

ABOUT: Blaublut Edition and CATCH-a-TREND.COM

CATCH-a-TREND.COM is the Brainchild of Blaublut edition, a leading licensor of High end Fashion Travel and lifestyle photos and representing some of the world’s finest photographers since 2009. Blaublut-Edition works as a partner agency with Art Partners and Conde Nast Europe, and represents some of the world’s leading Fashion and Beauty photographers.





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