FOR IMMEDIATE RELEASE:
Toronto, On, April 14, 2015 — Munich based visual agency Blaublut Edition has announced the launch of CATCH-a-TREND.com, the first shoppable, socially connected website to showcase trendy street-style looks from around the world, using customer generated content and brand social media content, as well as traditional fashion photography– all in one place.
Powered by Toronto based Hashtagio.com, a social media aggregator, CATCH-a-TREND.com features luxury clothes, shoes, bags and accessories as styled and worn by trendsetters, and now allows users to shop the look instantly by gathering visual social media content, along with other brand marketing and editorial content around one central brand hub.
“The collaboration with Hashtagio was from start to finish a success. The Hashtagio development team contributed valuable ideas tied to our vision, and made launch of the aggregated social media platform seamless. The back-end control panel is intuitive, easy to use, and functions perfectly, and our social communities love to be part of telling the brand story.”
Gudrun Wronski | Managing Director, BLAUBLUT EDITION
Illustrating fashion trends though photography, advertising and posts that originate from social media channels such as Instagram, Facebook, Twitter, Google+ and even YouTube, Hashtagio powered CATCH-a-TREND.com encourages more user engagement with the brand, a longer time-on-site, and a faster path-to-purchase for customers.
It also allows the brand to personalize the shopping experience, and to better understand the consumer path to purchase as content can be tagged and searched by keyword or hashtag, and conversions to sales can be tracked via Google Analytics.
In addition to the shoppable street style imagery, audiences are invited to what becomes an aggregated collection of social network posts collected via Instagram, Twitter and more, by the street style photographers themselves, as well as a selected group of fashion-influencers and magazines, or everyday people who are brand champions themselves and are sharing looks via Instagram and other social sites.
Followers are given a “front-row ticket” to the world of high fashion, and can discover and shop some of the latest and trendiest looks as worn by the influential show-goers of fashion in almost real-time via the CATCH-a-TREND website and it’s partner online stores which include; net-a-porter.com, farfetch.com and louisaviaroma.com
Managed by CATCH-a-TREND editors, the social media hub is a central gathering place for visual content of what is trending in fashion, as well as editorial commentary, brand advertising posts, and native fan submitted social posts all in one place.
Hashtagio is a Searchable, Shoppable and Interactive Social Media Aggregation Hub. A Platform for Social Media Aggregation that converts Social into sales, and drives referral traffic to conversion points such as affiliates, partners and advertisers. www.hashtagio.com powers socially integrated websites including www.catch-a-trend.com
ABOUT: Blaublut Edition and CATCH-a-TREND.COM
CATCH-a-TREND.COM is the Brainchild of Blaublut edition, a leading licensor of High end Fashion Travel and lifestyle photos and representing some of the world’s finest photographers since 2009. Blaublut-Edition works as a partner agency with Art Partners and Conde Nast Europe, and represents some of the world’s leading Fashion and Beauty photographers.